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Media Kit

The Australian International Airshow and Aerospace & Defence Expo, held at Avalon Airport near Geelong, is recognised as a significant event on the world aviation calendar and one of the world's great air shows.

The airshow also provides unmatched marketing opportunities for local, regional and international organisations and the Official Event Programme and Trade Directory are the best way to fully exploit those opportunities.

They are essential marketing tools for any company directly or indirectly involved with the show.

They are distributed widely and in large numbers to show participants from industry, government and the military. Enthusiasts, those involved in private aviation and the general public also acquire the Official Event Programme in large numbers.

The Official Event Programme and Trade Directory are both integral components of the Australian International Airshow and Aerospace & Defence Expo, providing essential information about the event along with informative articles. Both provide the opportunity to reinforce messages established at the show and to help introduce that message to the industry and the public.

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THE OFFICIAL EVENT PROGRAMME
AN EFFECTIVE AND ESSENTIAL MARKETING TOOL

Advertising in the Official Event Programme is an effective tool, not just for those who are exhibitors at the show but also other companies in many fields who wish to reach a substantial and diverse audience.

As an advertising medium, the Official Event Programme is ideal not only because of the large number of people it will reach, but also because of the wide demographic it covers.

For advertisers, the programme provides double value. Past experience shows it will not only be purchased in large numbers, but the retention rate is high. The Official Event Programme is a document people keep for future reference and as a memento of this special event.

For advertisers, the benefits are obvious – their message remains available to a large proportion of potential customers for much longer than, say, a daily newspaper or monthly magazine.

A high level of presentation and design is a feature and the overall effect is successful because it appeals to many visitors, whether they be industry professionals or members of the public.

The programme will also contain general information for visitors including maps of the show's layout and information about the flying display programme.

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THE OFFICIAL TRADE DIRECTORY
YOUR MARKETING 'ADDRESS BOOK'

This separate publication contains a map of the site, a layout guide to the main exhibition areas and a comprehensive and detailed listing of all the exhibitors.

Contains an overall alphabetic listing, noting each exhibitor's site location. Each participant also has a separate and more substantial listing, with contact details plus information on activities, location at the show and the names of company representatives.

The Trade Directory is therefore a valuable tool for those in the aerospace industry who wish to quickly and easily locate an exhibitor of particular interest to their own organisation.

More than 40,000 trade, government, military and foreign delegation visitors attend the Australian International Airshow.

A very substantial benefit to advertisers is that a complimentary copy of the Trade Directory will be made available to every trade visitor.

This provides advertisers with access to a large and high quality target market.

As with the Official Event Programme, the Trade Directory has a very high retention rate and is regularly used due to the large number of industry contacts within its pages. It is in effect a substantial 'address book' used for reference long after the show has ended.

Again, there is double value for the advertiser as the message remains 'alive' well into the future, not just during the six days of the Australian International Airshow but also for long after.

For advertisers, the benefits are obvious – their message remains available to a large proportion of potential customers for much longer than, say, a daily newspaper or monthly magazine.

A high level of presentation and design is a feature and the overall effect is successful because it appeals to many visitors, whether they be industry professionals or members of the public.

The programme will also contain general information for visitors including maps of the show's layout and information about the flying display programme.

Download Media Kit

 

Avalon Airshow 2013 Show Daily

The combined resources of Australian Aviation and Australian Defence Business Review magazines Australia's leading aerospace and defence magazines will produce the official Avalon Airshow 2013 Show Daily.

Some 3,000 to 4,000 copies of the full colour, large format (245mm wide x 320mm deep) airshow daily will be printed each day on high quality gloss paper. Produced to Australian Aviation and Australian Defence Business Review's highest quality standards, distribution will be to all event exhibitors and trade show visitors as they pass through the Airshow's entrance gates as well as to corporate chalets and VIP stands on the mornings of the key exhibition trade days.

Each edition will feature a comprehensive roundup of news and imagery gathered from the show, including key excerpts from major press conferences, and interviews with executives of leading aerospace and defence firms.

For further information download the media kit here or contact:

Rachel Barnsley
rachelbarnsley@phantommedia.com.au
Publishing Assistant
Australian Aviation & Australian Defence Business Review

PO Box 1777
Level 1, 49 Tennant Street
Fyshwick ACT 2609 AUSTRALIA

Phone:   +61 (0)2 6280 0006
Mobile:  +61 (0)403 198 783
Fax:       +61 (0)2 6280 0007

Download Avalon Airshow 2013 Show Daily Media Kit

 

 

 
 
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