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 EXHIBITION

SPONSORSHIP OPPORTUNIES

Why sponsor the Australian International Airshow, AVALON 2023?

Sponsorship is a proven way of elevating brand identity to prospective buyers and improving brand engagement for existing customers. At AVALON 2023, it also opens doors to so much more. As an official sponsor, your organisation gets priority invitation to all official events; and exposure to a far broader audience than just attendees at the airshow. By including your brand in our marketing material, it will visit 12 other international airshows where AVALON 2023 is promoted, including Europe, UK, USA, Singapore, UAE, Indonesia, Malaysia and China. Electronic newsletters and social media feeds featuring your brand and promotional editorials will be sent to hundreds of thousands of subscribers all over the world.

This page lists the sponsorship products that have been so successful in past AVALON events. Please contact our sales team if you wish to discuss any bespoke sponsorship opportunities.

LANYARDS

What better way to make an impression than to have your company logo on the lanyards worn daily by exhibitors and trade visitors.

This highly visible branding opportunity is one of the most sought after sponsorship packages available at AVALON.

AUD $30,000

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CONFERENCE CENTRE

Sponsorship of the Conference precinct will put your company name, logo and signage before thousands of conference delegates and visitors.

Situated at the entrance to AVALON 2023, the conference precinct will host more than 30 different conference and symposia with sponsor signage prominently displayed throughout the inside and outside of the centre.

This is an excellent opportunity to connect with a key target audience.

SOLD

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DELEGATIONS LOUNGE

Operating as the base for official Austrade Defence and Industry delegations, the Delegation Lounge is a meeting and rest stop where the most influential visitors to the Airshow gather throughout the event.

Sponsoring the Delegation Lounge ensures your company’s branding is seen by Aviation’s most influential leaders and key decision makers.

SOLD

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CAR PARK & PASSES

The AVALON 2023 car park will hold more than 10,000 vehicles each day of the event, including VIP, corporate and official support vehicles. Your brand on the car pass sticker will remain on vehicles travelling to and from Melbourne and Geelong for the period of the event, and often long after!

AUD $35,000

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VISIT REGISTRATION FACILITY

All Trade Visitors, Accredited Media, Conference Delegates and Exhibitors collect their accreditation in the Visitor Registration Facility. Branding this facility with your corporate signage reaches tens of thousands of industry professionals

Sponsors of this facility are also required to provide at least 250 branded pens for use in the Visitor Registration Facility.

AUD $30,000

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MEDIA CENTRE

Establish a high profile presence at AVALON 2023 by sponsoring the Media Centre. The 2019 show attracted more than 280 accredited journalists, photographers and news gatherers from 23 countries.

The Media Centre is air conditioned, fully furnished and provides journalists with the perfect environment in which to prepare reports, edit copy and network with other journalists. The sponsor receives signage strategically placed on the Media Centre announcing the area is “Sponsored By” your company.

SOLD

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AVALON APP

The AVALON 2023 App is available to all Exhibitors, Trade Delegates and Visitors and contains exhibiting company details, floor plans, conference schedule, air display schedules and the official Event Feed.

AUD $18,000

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EXHIBITION PAVILION CAFES

Positioned in high traffic areas between the expo halls within the exhibition pavilion, the two cafés become meeting points for exhibitors and visitors. Sponsoring the Exhibition Pavilion Cafes ensures your company branding is seen by a cross-section of Airshow visitors.

The sponsor receives signage strategically placed at the Exhibition Pavilion Cafes announcing the area is being “Sponsored By” your company.

AUD $15,000

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VISITOR INFORMATION POINTS

This package of branding opportunities includes branding of the Exhibition Visitor Information Kiosk, “You Are Here” boards, and BIPs (electronic information panels) located throughout the Exhibition area.

Visitors refer to the “You Are Here” boards throughout the six days of the show giving your company and brand a high level of exposure.

AUD $20,000

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INNOVATION PROGRAM

This exciting initiative is designed to encourage and reward defence innovation and export performance by Australian companies, research institutions and individuals.

The Innovation Program is driven by the AMDA Foundation’s altruistic purpose: to promote the development of Australia’s industrial, manufacturing and information/communications technology resources in the fields of aviation, aerospace, maritime, defence and security. Sponsorship Includes:

  • Branding of Innovation Program signage onsite
  • Branding of all communication relating to the Innovation Program
  • Sponsor acknowledgement in the Official Event Guide
  • Logo and hyperlink on the AVALON 2023 website. 
  • Logo on the Sponsors board in various locations throughout the Airshow
  • Sponsor acknowledgement in the AVALON 2023 App

AUD $15,000

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FLIGHT ZONE

The flight zone sponsorship encompasses branding of facilities relating to the reception of flight crews and private pilots over the period of the AVALON 2023.

This includes exposure to international military flying and static display aircraft, commercial exhibition aircraft, flying clubs and private pilots who use the Avalon East landing strip.

Sponsorship featured in these areas provides a great opportunity for suppliers of products of particular interest to pilots. Sponsors of this facility are also required to provide at least 250 branded pens for use in the Visitor Registration Facility.

AUD $POA

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VIP GOLF CARTS

The VIP golf carts are used by official guests, visiting politicians and other dignitaries between the Front Entrance, Exhibitor Chalets and Corporate Reception Facilities.

Operating during the six days of the Airshow this sponsorship is an ideal way to get your company logo in front of the event’s most influential visitors.

AUD $5,000

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GOLD PASS ENCLOSURE

The Gold Pass enclosure is a reserved grandstand seating area to view the Airshow flying action and is a premier location for brand awareness.

Sponsorship of the Gold Pass enclosure is a golden opportunity to promote your business to ten thousand Gold Pass holders across the three public days of the event and receive logo and signage benefits for the entire six days. The Gold Pass Enclosure provides its own toilet facilities and speciality food and beverage outlets allowing pass holders to dine and network within their own precinct throughout the entire day.

AUD $POA

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FLYING DISPLAYS (Friday, Saturday + Sunday)

The AVALON 2023 Airshow will present the most impressive line-up of flying displays ever seen over Australian skies.

AVALON is famed for its spectacular air displays, from military fast jets and attack helicopters to vintage and veteran aircraft, warbirds, barnstormers and precision aerobatics teams.

See your company brand displayed in front of huge crowds over three days and the unique Night Alight evening.

AUD $POA

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INDIVIDUAL DISPLAY PANELS

An affordable way to reinforce your participation at AVALON 2023, these panels put an image of your choice in key internal and external exhibition areas of the event.

Indoor panels may be located within the Exhibition Halls and Outdoor barriers and fencing unit panels may be located in a variety of high visibility external exhibition locations.

AUD $1,500

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FLOOR DECALS

Floor decals put a design of your choice in one of the preselected, high traffic aisle locations within the exhibition halls.

Limited in number, they are the ideal way to ensure that trade delegates can find your stand with ease.

AUD $1,500

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MAJOR INDUSTRY SPONSORSHIP

Major Industry Sponsors enjoy the highest level of promotion at AVALON 2023. Participation in this exclusive program gives access to all official events and the highest profile branding on printed and electronic material. This sponsorship product is only available to invited exhibiting companies.

AUD $POA

For more information on this package…

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